Your content management is my business.
Whether you call me a graphic designer, an editor, a webmaster, a social marketer, a virtual assistant; they all mean the same thing to me. Your content is my business, along with all the things that go into marketing it to your ideal audience.
Courses & Formal Education:
Practical Utilization of AI for Marketing and Communications St.FX University 2025
Hubspot Academy - Regularly take new courses
Skillshare - Regularly take new courses
Diploma in Graphic Design | June 2015
Highest Recognition Award | June 2015
How’d a nice graphic designer like me end up as a content manager, anyway?
I graduated in Graphic Design with the Highest Recognition Award from NSCC in 2015, with radical ideas for my life that included working in my PJs and making as much coffee as I wanted (judgment-free) from the comfort of my home. Unfortunately, this was way before that was considered a normal working situation, and the first few companies I worked for had different ideas. I worked in print shops, with tech companies, and not-for-profits, but none of them made me light up like picking up small jobs on the side from freelance designers in the city.
Then I worked for a financial tech company, and it changed the direction of my life. I worked on a team that fostered my love of social media, newsletters and email funnels, letting me learn on the job a whole rack of new skills. They invested in my growth, developed my skills annnnd they also fired half the company a week before Christmas (myself included). So, you win some, you lose some.
I tipped my hat, waved sayonara to ‘secure’ employment and started Crystal Picard Design & Marketing in January 2017. Even through all the ups and downs of owning a business, I’ve never looked back since.
These days I work with small business owners who have too much on their plate to spend time marketing their own businesses. From drafting content to deploying blog posts and newsletters, I work on every aspect of the content strategy so my clients have quality digital marketing working for their business.
In my free time, I run an indie paper company called Hello Sweetie Design and volunteer with Bide Awhile once a week at their Dartmouth Location. (We also foster kittens, so get ready to see them on most calls. )
Every day is something new & exciting
After nearly a decade as a freelancer, I’ve been saying ‘yes’ to every aspect of content marketing online until all those ‘yes’s piled into a stack of skills that make me uniquely qualified to be your right-hand-woman. For example:
Graphics support
Sometimes all you need is someone to create monthly graphics for your social media and make some edits to your website like this client.
Monthly Strategy
Or maybe you need help with editing content and putting it online because you have other assistants to help with smaller tasks like this client.
Content Management
Otherwise, you might need a content manager to write captions, create graphics, write and schedule newsletters and get it all online like this one.
Um, I have a question.
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A content manager is a skilled freelancer (or full-time employee if you’re into that kind of thing) who manages all of the content that goes into online marketing. Some content managers only schedule content on your various platforms, and others (like me) do a little bit of everything. In my case, I help with every step of the way from writing the content to making sure it’s distributed online to land in front of your ideal audience.
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I’m still a graphic designer, it’s just that not every content manager is. A content manager can be from any background as long as they have the skills to make your content shine online. In my case, my graphic design background gives me an extra well of skills including:
Print Graphics
Online Graphics
Web Design
Social Media Graphics
Infographics
My skills are unique, driven by my insatiable curiosity for all things online. So I can build on most platforms, as well as some online course platforms like Kajabi and Teachable.
Yea, it’s a lot.
So ‘Content Manager’ just happens to be a catch-all phrase to explain the skills I offer. To get a full list of everything I can do—just need to book a call to see if we’re a good fit.
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Hiring a Content Manager isn’t as expensive as working with a consultant, but more expensive than working with a virtual assistant. Personally, my rate for a 6 hour retainer is $500 per month and goes up from there based on hours. (Or, if you’re a tax nerd like me, it works out to be ~$350 per month if you factor tax returns in your cash flow projections annually.)
People outside of a retainer looking for consulting can expect a rate of $85-$125 depending on the skills they want to use.
In the end, it’s less expensive than hiring 2-3 people to get all the same skills, and you only pay me when I’m actively working. My clock stops when I get up to get a snack and gets turned back on when I’m 100% focused on your project.
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Yes and no. Monthly meetings are generally held via zoom so I’m able to record a transcript and share my screen so we can review Asana and our joined tasks together.
However, all of my retainer clients can choose to use their hours in person without paying for travel time. Sometimes this means meeting on location to take videos for social media, travelling to events to record my clients speaking on stage or other pre-discussed meeting. I leave my Friday’s open for this and it’s first come, first serve.
All individual projects are discussed via zoom only. One-off projects have a lot of details that are better off transcripted so we both have an idea of what was discussed.
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The short answer is no.
Before 2020 I was on the road to burning myself out with the hustle lifestyle and I gave a lot of my time away to community events and mentorship and coffee chats.
These days, I am a huge proponent of avoiding burnout, not stretching yourself too thin, and not giving from an empty cup. At this time, I keep my cup filled to the brim for my clients so they get my best energy for their projects.
In the meantime, I’m happy to grab a coffee if we’re at the same event and you want to chat about your content strategy because honestly talking about this kind of work lights me up.
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I hopped on the AI train early and have a microcredentials in the subject as well as 3+ years of experience training AI. So I have some pretty substantial systems in place for dealing with it.
In one-off projects, my use of AI is limited, if it’s used at all. Depending on what kind of website package a client decides to go with, I may train an AI as a part of their project to draft content, but each and every word is re-written by hand to make sure there is a human cadence to the content. This is new as of 2026 and prices have been updated to reflect this. I just can’t, in good conscious, send poorly written websites and design projects into the world. So everything gets a human re-write.
I have a zero tolerance for ANY AI generated imagery. While I will use it if a client provides it, I will not use any AI system to generate any kind of image. Why would I? I’m a skilled illustrator and I can use photoshop to make the edits I need.
For retainer clients, it depends on the client’s preferences. Because everything I do takes time, my clients get to decide what they use their time for. Some of my clients have me draft their social media captions, their newsletters, their lead magnets and even course outlines and draft scripts. As of the end of 2025, every piece of content gets a human re-write to make sure that the cadence of AI is removed from every piece of content.
No one wants to talk to a robot, and the way AI all sounds the same these days means human writing stands out as the more trustworthy option. So a re-write is non negotiable as a part of the editing process.
In rare cases, my clients opt out of editing entirely and have me use the content as-is - even if it sounds generated.
So, my AI policy is flexible for content and inflexible for image creation. I also have a hard-no for use in editing books. Editing books is something I love more than any other project I take on, and I will never use AI to edit something that should be written for humans by humans.
Comfort with AI is discussed during every intake session so we can find a happy place to land between saving time/money and making sure we don’t cross the line into giving up our freedom of thought to save an hour here or there.

