Content + Social media Strategy

A stand-alone content strategy (sometimes referred to as a Social Media Strategy, depending on what you’re looking for) takes between 4-8 weeks, depending on feedback. When working with me, this includes:

  • An audit of your current online presence with a full list of adjustments to make to optimize each of your online platforms.

  • A full breakdown of your audience and their buyer journey across your online presence.

  • 4-6 content pillars to provide overarching direction for all content in relation to your buyer's journey.

  • 10-15 ideas for content types for each of the content pillars in your strategy.

  • 10-15 topics of conversation for each of the pillars in your content strategy.

  • An overview of what your content distribution should look like based on your business's needs and platforms.

  • A 12-month static strategy with holidays and national days related to your business noted and your content types mapped out to make posting to social media easy-peasy.

  • Plus 1:1 training to review and show you the process I use with my retainer clients to create content at least a month at a time that aligns with your business goals.

What’s involved?

While I do offer stand-alone strategies, most of my clients are monthly retainers where we work together to create blog, newsletter and social media content to promote their business online.

Here are a few common questions that come up.

  • Sort of.

    A social media strategy gives you an overview of your online presence and what you should be posting to what platforms with what intervals and what content balance.

    A content strategy is more about what your business offers, and how you can use online content to connect with your audience and prove your worth in a crowded market.

    If you don't know what to post online, and want to create long form content and distribute it on multiple channels - you need a content strategy.

    If you don't know how to optimize social media and want to know what to post on your social media channels, you need a social media strategy.

    I offer both, but there is a bit of a price difference between the two, depending on what you're looking for.

  • If you're new to getting your business online, you're likely looking for a content strategy. This involves getting to the root of your buyer and how they find you online - then building a strategy around talking to them via social media and other platforms.

    If you've been in business for awhile and just need to figure out how to use your current content to post on social media, and where to post/how often to post - you're likely looking for a social media strategy because a lot of that initial work around your audience has already been done.

    Content strategy is heavily involved in your buyer's journey, where social media strategy might only touch on the general demographics to keep in mind when you're posting. (i.e. what demographics are using what platforms, etc.)

    If you're not sure, book a call to chat. Depending on your current content and the time available to work on your business, you might be better off with hiring me on retainer instead.

  • No, if you want just the audit or strategy and want to do the work yourself, I offer stand-alone strategies.

  • When booking a Content Strategy or Social Media Strategy, you and your team would be responsible for implementation after the document has been handed off and training is complete.

    However, you can also choose to book a retainer and have me do the execution of your marketing strategy for you. Find out more about this on my retainer page or my social media management page.

Let’s work together.

The first step is to book a call and see if we’re a good fit. Fill out the info below and I will be in touch within 48 business hours.