Reflexive use of AI in marketing is making you the middleman in your own expertise.
With the increase in the availability of AI in marketing, this post breaks down the possible downsides of the overuse of LLMs in marketing, making business owners the middlemen of their own expertise. This post compares the journey of getting treatment for ADHD to the use of AI.
Content Used to Be King. Now ‘Proof of Humanity’ Reigns.
For a long time, social media had one main job: broadcast your business in a casual, accessible way. Content was king because it was the currency you used to prove to your audience that you were the right person for the job.
And it’s still a place where people verify your skills before deciding to work with you. But the job description has expanded as it absorbed a new role.
Verification for proof of humanity.
Summer Social Media Changes Roundup
Q4 is right around the corner, and if you’re a business owner planning to optimize your social media and content strategy, buckle up. The platforms we rely on are rolling out changes, some good, some interesting, some…incredibly mid.
Here’s what’s coming and what you need to do to stay ahead without wasting your time or money on heavy ad spend.
Summer Content Strategies for Small Business Owners
If you’re juggling content creation on your own, it might be hard to get the most out of your summer. For you, it might be time to switch gears and shift your strategy to focus on low-effort content creation.
Increase list engagement with these no-nonsense newsletter ideas
In this post, I’m sharing some things people actually want to receive in their inbox—based on working with clients for a decade and watching what emails people are actually opening, clicking, and replying to.