Digital PR School: Kajabi Online Course
The challenge
Crystal Richard & Co. is a public relations consultant based in Moncton, New Brunswick. During our 2.5 years working together on retainer, Crystal created an online course called Digital PR School.
Digital PR School is an online course to be self-studied, designed for entrepreneurs, small business owners, and digital marketers who would love to get media coverage for their brand but are clueless on where to start. Upon graduation, customers not only have everything they need to get PR coverage, they have a set of tools to get them started with pitches, media kits and more.
The solution
The client chose Kajabi for the platform, so we planned for her website to integrate with this online course seamlessly. Kajabi is an all-in-one platform that provides clients with all the tools required to create, market, and sell online courses. With Kajabi, we were able to create and host Digital PR School landing page, waitlist page, online course modules, set up email marketing campaigns for students, manage payments, and track analytics all in one place.
Using the course outline, I created the landing page, purchase pages, thank you pages, student hub, and online course pages. I was then able to assist with editing the video and transcripts for the online course, so we were able to complete the entire project in-house.
This was my favourite project of 2020 because it allowed me to use my entire range of skills from content editing, video and slide creation, worksheet/workbook design and more all in one project. There was some troubleshooting to get the platform to work for our needs, but in the end, it was one of the most gratifying projects I’ve ever helped launch into the world.
To this day, I recommend this online course or working with Crystal Richard to anyone who wants to score PR wins for their small business.